About Beiter Laser






At Beiter, we strongly stand by our motto "Beiter - Build Better: Precision and passion in every home, blending tradition with innovation for a timeless legacy."


Our Story

Since 1982, Beiter, a brand of the MJF Group, has been at the forefront of the construction tools industry. Specializing in laser levels and pioneering in green linear laser levels and rotary lasers, our 40 years+ of expertise fuels our commitment to developing precision tools. Recent decades have focused on advancing 3D and 4D laser technologies and ensuring our products offer the best user experience in the market.


Global Reach

Beiter operates from the San Francisco Bay Area, delivering products like our best laser levels and providing after-sales service across North America, Europe, and Asia. Our international presence underscores our commitment to customer care and the delivery of the brightest lasers with innovative features such as battery saver and rechargeable battery options.


Our Impact

The BART-3DG, known for being the best laser level with its 3D green laser technology, exemplifies our dedication to producing durable lasers. With more than 500,000 units sold globally, it highlights our role in setting industry standards for brightness and longevity.


Vision and Values

At Beiter - Build Better, we blend Silicon Valley innovation with precision tool crafting. Our product line, from linear to rotary lasers, is designed for professionals seeking reliable supply, professional laser knowledge, exceptional after-sales service, and sustainable solutions. Our vision is rooted in producing the best laser levels that support both the environment and our community.


Commitment to Sustainability and Community

Our approach to sustainability is integrated into every product, from battery saver features in our lasers to rechargeable battery systems, ensuring durability and performance. Supporting the community through customer care and fostering the development of young builders and entrepreneurs are central to our mission.


Calibration and After-Sales Service


Beiter prioritizes precision through our calibration and after-sales service, ensuring every laser level performs with unmatched accuracy over time. Our dedicated support team offers maintenance, calibration, and troubleshooting, reinforcing our commitment to excellence and customer satisfaction.                                                                                                                                          

Beiter product range:

-Laser levels

-Cross lasers

-Line lasers

-Rotating lasers

-Home lasers

-Automatic Optical Level

-Hand Tools

-Power Tools

Words from Our CEO, Jennie Ho:

"At Beiter Technologies, we believe that staying ahead isn't just about keeping pace with the latest trends—it's about being deeply rooted in the timeless values of dedication, customer connection, and open-mindedness. As an industry leader, we recognize that there are no shortcuts to greatness. Our journey is defined by a commitment to excellence and innovation that spans generations, crafting a legacy built on the foundation of our passion for what we do and for the people we serve."


For a deeper dive into how traditions and family values shape our business practices and innovation at Beiter, we invite you to listen to Jennie Ho's enlightening podcast. Discover firsthand insights and stories from our very own leader. Click here to listen now.

exhibitions & activites


Exhibition Date & Time: March 6-8, 2024. 

Exhibition Venue: Koelnmesse, Cologne, Germany

Beiter Booth Location: Hall 4.1 -E061

2023 Asia Pacific Sourcing 

Exhibition Date & Time: February 28-March 2, 2023

Exhibition Venue: Koelnmesse, Cologne, Germany

Beiter Booth Location: Hall 07.1/ Booth #D006





2018 The World Of Concrete

Exhibition Date & Time: January 17-20, 2018. 

Exhibition Venue: Las Vegas, USA

Beiter Booth Location: N3148 (North Hall)


2018 STAFDA's 40th Annual Convention & Trade Show

Exhibition Date & Time: November 6-8, 2018. 

Exhibition Venue: Phoenix City, USA

Beiter Booth Location: #607



Exhibition Venue: Hamburg, Germany

Beiter Booth Location: Hall A3, #C3.007



Exhibition Venue: Las Vegas, USA

Beiter Booth Location: Central hall, #4145


Exhibition Date & Time: March 6-8, 2020. 

Exhibition Venue: Koelnmesse, Cologne, Germany

Beiter Booth Location: TBD